Below are some examples of my public relations blog:

“From Bonfire to Bona Fide Events”

“From Bonfire to Bona Fide Events” was an event planning professional development session I attended on the second day of the PRSSA National Conference in San Diego.

Mark R. Lorimer, CMP, Owner, Eventive Group

David Anderson, Principle Owner, Eventive Group

Mark and David were the speakers at this particular professional development session.

“Be all you can be but don’t be everything.”

Some of the most important KEY PLAYERS in event planning are as follows:

  • Special Event Company
  • DMC-Destination Management Company
  • Independent Power
  • Supplier with Benefits (i.e. caterer might recommend a DJ)
  • Wedding Planners (if appropriate)
  • Incentive Companies

Order in which to consider when planning an event

1. Profile the Event

  • Guests (age, number, demographic, etc.)
  • History of the Event
  • Cost of the Event
  • Quick List of Event Elements

2. Budget

  • You won’t be able to begin ANY of the actual planning and layout of the event unless you first know the budget, how much money your client has to spend on this particular event.

3. Theme & Design

  • Profile the guest
  • Main decision maker’s “likes”
  • Theme your event to the venue in order to save money and ensure the theme of th event flows with the basic theme of your venue (i.e. Titanic theme in an aquarium)
  • Use a common theme with a twist. Choose an everyday theme and add something new and unique to it.
  • “Picture This”-define your theme clearly. Make sure all “Key Players” that are involved understand exactly what the theme for your event is.

RED ALERT!!!!! (Things to be aware of and keep in mind at all times)

  • Space Conditions-you need to keep in mind the air/heating abilities of your chosen venue; how many guests can your venue hold
  • Quality of Vendorcheck out the quality of the vendors you choose for your event (i.e. caterer, DJ, etc.); make sure they are reliable (check out review from past events)
  • Other Vendors-Make sure you do your research and keep your options open. You don’t always have to use the vendor you have used in past events. Change it up a little bit.


  • Function Firstbe sure to put the function of your event design before all other aspects. Although, you may want your event to look modern and unique function must always come first and foremost.
  • Then…explore hot designs & looks– after figuring out what the necessary function for your event is, then you can play around with unique/fun/exciting looks and designs to incorporate into your event


  1. Venue Standards– the venue at which you decide to hold your event may require that you use their food and beverage services (catering) at your event
  2. Venue Specialties-make sure you find out what your chosen venue specializes in. Every place/company will have certain food and beverage options that they specialize in/do better than their competitors. They will most likely have a chef on hand who has some specialty.
  3. Theme Adjustments- You may have to consider making changes to your original theme after talking with the venue about their food & beverage options in order to maintain a common theme throughout.
  4. Costs- this is one of the most important things to consider when talking about food & beverage. This will most likely be the main use of the budget and taking into consideration quality vs cost is an important decision to make.


  • Primary Spots-keep in my mind what spots are most likely to be seen by a majority of your guests and make this one of your main design spots
  • Lightinglighting can be everything. Using tools like, GOBO’s (lighting stencils/projectors) can be cheaper than using props.

  • Props & scenery
  • Centerpieces– these will go on each of the tables, or some of the tables, etc. You will need to coordinate the centerpieces with the theme of the event. Decide on flowers, fruit, or something more unique.

*Some other things to consider:

  • Costumize the CEO– if this is an event where guests should be dressed to the theme, then make sure your CEO is in costume. If the CEO won’t dress accordingly, then you should not expect all the other guests to do dress up.
  • Engage all scents-have candles, votives, incense, etc. to incorporate the sense of smell into your event.

Abshire Public Relations & Marketing “We take the puzzle out of PR”

Jennifer Abshire came to the Public Relations Student Society of America (PRSSA)  meeting tonight & spoke about her journey to success, along with tips on how to succeed. Jennifer is a Georgia Southern University graduate.

Jennifer is the founder of Abshire Public Relations & Marketing. Abshire Public Relations & Marketing is based out of Savannah, Georgia.

Jennifer’s first job out of college was working in non-profit with the American Red Cross. She explained that although there really isn’t much money in non-profit public relations and it may not be where you want to end up in the long run, “this is the journey” and it will eventually pay off.

She reiterated the point that you need to make sure you are passionate about whatever you are doing out of school. If you aren’t passionate about just being a waitress, because there are a lack of available jobs, then don’t just be a waitress…volunteer, help a non-profit organization out by writing press releases or create a brochure for free, act as a free-lance writer, but do something that you care about and are that brings the passion out in you.

Jennifer said that although you should look sharp going into an interview but she recommends looking creative along with looking professional. The more creative you look in an interview, the more you would stand out and the interviewer is likely to remember your face and who you are. One thing to remember though is to know who you are interviewing with before you pick out your outfit. If you are interviewing with corporate, you may want to put on your dress pants and your black shoes, but if you are interviewing with a company like Jennifer’s, you might want to show your more creative side and let some personality come out in your outfit.

The younger generation has better handle on technology so this puts them at a better advantage compared to older generations. Also, a lot of companies are looking to hire younger because of how technology-savvy the younger generation is. Now, there are courses in the public relations programs that involve social media (i.e. Twitter, Facebook, blogging sites) and the younger generation, like myself, grew up with the internet within reach.

One of the big no-nos in an interview is: Do not say you are good with people. This statement does not show any type of credibility with a company. Every person who majored in public relations thinks they are at least good with people at some point and to some degree.

Remember what you bring to the team. When you go into an interview remember the interviewer is looking for what you can do for them and bring to the company.  Put that information in your cover letter and resume. Play on your strengths in both of those so that the company can see where you fit best within them.

BE DIGITAL: You need to have an electronic version of your resume’, portfolio, and samples. Busy employees have no time to look at paper and may only have time to sit down to go through resume’s, portfolios, and samples after hours at their home, so being digital may get your stuff looked at over that person who sent in a hard copy. It is good to have a hard copy to hand in an interview though. Also, their company possibly be a “green” company, so they may believe the fact that you used paper proves you are not in fact a fit within their company.

One of the important things to keep in mind when writing a resume’ or cover letter is brevity. A busy employer doesn’t have time to read through lengthy paperwork and the more brief the better. Be able to be brief in your cover letter could also potentially show your writing skills.

Jennifer shared some very useful information with PRSSA and I recommend checking out her website, find her company on Facebook, or follow her on Twitter.